Home Staging Strategies to Remember!

Have you ever heard a real estate agent say that “It’s a buyer’s world out there”? The sentiment rings true because due to the economic problems that the United States and the rest of the world has experienced for the past few years, the housing industry has also sank to record lows. While things are still getting back to normal as far as the real estate industry is concerned, how can homesellers make sure that they are still getting top dollar for the residential real estate property that they selling? How can homebuyers get the best value for their hard-earned bucks? This is where home staging comes in.

Here, we will take a look at the reasons why home staging is necessary when selling or buying a home, and also enumerate the top tips on how you can stage your home in such a way that your home buying or home selling goals will be met.

Why is Home Staging Important in the First Place?

So why is home staging important in the first place? Experienced real estate agents would know this: staged homes sell twice as fast as a hastily prepared house prior to selling. Again, this is a buyer’s market that we are talking about so if you are a home seller and you do not exert enough of an effort to make sure that buyers will be interested in purchasing your home, then it might stay in the market for quite a long time.

Another reason why home staging is necessary is simple: staged homes sell for more money. If a real estate property for sales sits on the market for a long time, the seller will usually get lower offers because buyers think that there is something wrong with the property that you are selling. If you want the selling process to be over and done with quickly, you need to make sure to stage it properly.

Next, no matter which part of the house it is that you stage – be it your porch, kitchen or living room – these will have an instant impact to a potential buyer. When potential buyers drive over to your home, make sure that they will be enticed enough to actually get out of the car and get a closer look, rather than just driving by. More importantly, staged homes attract real estate agents; they get more advertising; they can be appraised for top dollar; and it helps you as a seller to speed up your move.

Staging Your Home to be Sold for Top Dollar

Now that you already have a basic idea about the importance of home staging from both the buyer’s and the seller’s perspective, how about when you are a seller? How can you make sure that the way that you are staging your home is good enough for it to be sold at premium value, despite the economic crunch?

It all boils down to how staging your home will make an impact to a potential buyer. To help you out, here are a few home staging tips that you need to keep in mind if you want to sell your house for top dollar:

1. Learn what home staging is all about.
Simply put, home staging is a cost-effective way of enticing homebuyers to purchase your home. It’s all about getting a potential buyer to imagine how it is to live within the walls of your home, or beautify the existing garden even more. The basics, however, involve decluttering and cleaning the premises. Make sure to get rid of all the personal clutter like family portraits. Even if those things have a sentimental value for you, a buyer would want to have his or her own family portrait in the living room – not yours.

Remember that home staging is all about teasing a buyer’s imagination so that living in the house in the future would seem like a viable prospect.

2. Remember that home staging is more than decorating.
After decluttering your home from all the personal effects, you can use strategic decorations such as mirrors to make a room appear larger, for example, but home staging goes beyond that. Make sure that whatever furniture’s left is artfully arranged to highlight a focal point in the room. Upgrade accessories if you need to. Naturally, you should have already attended to the needed repairs and fresh paint is always necessary.

3. Do to the exterior what you are doing with the interior of your home.
Sometimes, all it takes is the sight of a white picket fence to entice a buyer to purchase your home. Make sure that the exterior is as inviting as the inside of your house. Replace any dead plants, trim the lawn and add a few outdoor furniture if you have to or go for strategic lighting to highlight the features of the house’s exterior.

On average, a staged home sells twice as fast as the average home on the market. In addition to speeding up the selling process, taking the time and effort to properly stage your home will greatly increase its asking price. It wouldn’t even matter if you take the economic crunch into factor. Generally, a staged home has a better selling value as compared to a run-of-the-mill, freshly painted home.

How to Use Marketing or Design Psychology to Up Your Home’s Value

There is one more important factor that you need to take into account when it comes to home staging. What you can do is combine marketing and design psychology so that the value of the house that you are selling will increase. When creating flyers, for example, create a copy which goes straight to the heart. Instead of saying that the large backyard has a built-in barbecue grill, indicate that the property has a ‘private backyard park with a built-in barbecue where you can entertain your friends.”

At the end of the day, being a homeseller or a homebuyer requires some effort on your part so that you can go about proper home staging. By doing so, you can sell your home to your target market at top dollar if you are a homeseller; and get the best value for your real estate property if you are a homebuyer.

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